How To Get Leads Without Asking For An E-Mail And Have A 98% Open Rate (Shocking Proven Facts)
Let me ask you a question…
Do you know what’s the average open rate of an Email according to the E-mail benchmark report from the year 2018?
18.1%
And let me ask you another question…
Do you know what’s the average open rate of a Messenger Message using messenger bot? Incredible
96–98% open rate!
And the surprising fact is that almost NOBODY is taking this advantage seriously. For the record, I don’t say that emails are dead. They are not. But the technology and social media are advancing and ignoring the new features can be very destructive for your business, reputation and online presence.
So, what exactly are Messenger Messages, Messenger Bots and how can you change the whole game, capture valuable leads without being annoying, pushy and ineffective with your social media marketing strategy?
That’s what we're going to cover today in this short article, so let’s dive in.
1. Your New Best Friend
Facebook Messenger is where the magic happens. Let’s be honest. Who, from your social circles, DOES NOT use Facebook? Or does not have a Messenger app on their phone? Bare minimum.
Statistics show that 1.3 Billion people are actively using Facebook Messenger every single month. This app has been ranked as the second-best apps in the market.
Not only that but also people are always chatting with other people, sending pictures, videos, voice messages, and God knows what else. This app is revolutionized marketing and social media forever.
Although, having Facebook Messenger is not everything. That’s just a platform where it all can be executed.
You need Messenger Bot. It’s basically an artificial intelligence that can be programmed the way you wish based upon an objective (or an end goal) you set up.
There are multiple software companies offering Bots and that’s totally up to you, which one you chose. The goal is the same.
You can set up your bot very simply. Take a look below:
You give people choices, ask the question, interact and at the end make conversions. Messenger Bots can be also used in Facebook advertising and retargeting campaigns as well as in traffic, engagement or brand awareness campaigns.
2. Sending people messages that get opened
Like I’ve said before, email marketing is not dead. But if you’re looking to get more intimate with people, form faster and more effective connections, then Facebook Messenger is the platform to do so.
When somebody gets the message, they get curious. Because nobody is doing Messenger Marketing so it’s kind of new meat in the market and people are not averse towards it yet. They’re more likely to open the message.
The huge mistake most marketers are doing is, that they overwhelm people with selling, pushing the customer to buy without providing value first.
Afterward, they wonder why their campaign is not working!
To motivate people to send you a message, I highly recommend running a Facebook ad with objective Messages. What you can do next is to create a valuable piece of content that people want to hear or a piece of content that could help them in their life. When it comes to targeting, it depends on your type of business. If you’re a local business, chose your location + 20 miles radius.
After you set it up properly, the $10/day is optimal to start with. Give Facebook min 3–4 days to optimize and then you can analyze the results.
This is how you can change the game of social media marketing today. It’s not expensive, it’s easy and very efficient to take advantage of this opportunity.
Because your competitor will step in and the conversions will be much harder to get. Wish you lots of luck!
If you had any questions when it comes to messenger marketing or any type of social media marketing, don’t hesitate and hit me up on my social media channels. See you in the next one. 👋
